Premium Bloody Mary, Margarita Mixes to Be Served at IMS Events, Activities

Brownsburg, IN – Following a rapid rise in sales and distribution and glowing national praise – including recent features in the Los Angeles Times and Time magazine online – Hoosier Momma, and its line of Indiana-made premium Bloody Mary and Margarita mixes, has become a corporate partner of Indianapolis Motor Speedway for all 2012 events.
According to Hoosier Momma Principal KC Cranfill, the agreement is the first step in becoming involved with racing activities as part of a national brand-building initiative.
“The Indianapolis Motor Speedway is the ultimate celebration of racing,” said Cranfill. “We are excited to have the opportunity to join IMS and serve our Hoosier Momma Bloody Mary and Margarita mixes. Together, we are celebrating the best of Indiana and presenting our culinary cocktails to a national audience.”
The Indianapolis Motor Speedway is the world’s largest spectator sporting facility. IMS plays host annually to three events that include five major series: Indianapolis 500 (IZOD INDYCAR Series) , Super Weekend at the Brickyard (NASCAR Sprint Cup, NASCAR Nationwide, and GRAND-AM) and Red Bull Indianapolis GP (MotoGP).
“IMS welcomes Hoosier Momma as a new partner, and we’re proud to provide the company with a national platform to achieve its sales growth goals,” said Mike Redlick, senior vice president of marketing and chief sales officer for the Indianapolis Motor Speedway. “I know our fans will love the great taste of Hoosier Momma Bloody Marys and Margaritas.”
“Whether you’re planning to camp out or enjoy the activities from one of the suites, we invite everyone who visits Indianapolis Motor Speedway this year to enjoy the exceptional taste of our products,” explained Cranfill, noting that Hoosier Momma is currently available in Indiana, Kentucky, Ohio, Illinois, Missouri and Louisiana and is available for purchase in retail and restaurants, and online in 32 and 64 oz. varieties at www.hoosiermomma.com

ABOUT HOOSIER MOMMA:
Based in Brownsburg, Ind., Hoosier Momma LLC was created in June, 2010 as a Women’s Business Enterprise (certification pending) which utilizes the creative and strategic talents of its three founding partners – KC Cranfill, Erin Edds and Cat Hill. In continuing with its rapid growth, Hoosier Momma is aggressively developing and marketing its line of products and overseeing its distribution nationally.

In less than two years, Hoosier Momma products are available at more than 600 locations throughout Indiana, Kentucky, Ohio, Illinois, Missouri and Louisiana. In addition to the finest restaurants, bars and hotels, the company’s signature Bloody Mary Mixer is available at selected retail chains, as well as grocery stores and package liquor stores.

In 2012, Hoosier Momma has or will be served as part of activities at some of the world’s largest sporting events including Super Bowl XVI in Indianapolis, the 2012 Indianapolis 500 and the 2012 Kentucky Derby Festival.